The premise is so ridiculous that I dare kids not to need to pick it up and read more. But then the character design, double-meanings, and future of Billy's mustache keep you going.
The illustrations totally knock my socks off - they delivered ultra-cool, stylized characters with tons of emotion and lush details. The turns of phrase and parallels to normal kid life are smart enough to give your older readers motivation to read it again and again. And, it's just funny. And pssst... if the book designer is out there reading this - bravo. From cover to cover, this book is beyond well-designed.